Key Dates

                  12 February - Launch Event
                  11 June - Standard Deadline
                  20 August - Final Deadline
                  27 August - Judging
                  3 September - Winners Announced
                  20 October - Awards Presentation

                  Bringing network virtualisation technology to a global market [DRAFT]


                  Project Overview

                  Netlinkz is an Australian technology company on a mission to make network connectivity simpler, faster, and more secure. It has created proprietary network virtualisation technology which is the hallmark of better connectivity; it seamlessly rolls-out a secure virtual mesh network between end-users, invisible to most, with unparalleled networking speeds.

                  Project Commissioner


                  Project Creator

                  Helicopter Creative


                  Mark Reynolds | Creative Director
                  Christopher Phillips | Head of Design
                  Mitch James | Senior Designer
                  Sam Dunham | Senior Designer
                  Dr Tim Siegenbeek van Heukelom | Head of Social Impact and Strategy
                  Federica Pala | Senior Account Manager
                  Jim Tsinganos | Illustrator
                  Carve & Stitch | Animation

                  Project Brief

                  Helicopter Creative was selected to shape a strategic brand identity for Netlinkz. The aim was to create a global brand identity akin to world-class Silicon Valley companies, with the ability to compete equally in developed and emerging markets. The brand strategy, identity and narrative had to enable and drive the roll-out of the company's knife-edge networking technology to a global audience.

                  The objective was to create a master brand that allowed for localized brand experiences tailored to various market segments and geographies, aiming to open up new opportunities for potential customers around the globe to effortlessly comprehend that Netlinkz securely connects anyone, anywhere, on any device.

                  Beyond the brand, Netlinkz recognised an urgent need to better define its identity and purpose as a technology company and formulate its networking solutions in simple and clear language.

                  Project Innovation/Need

                  Helicopter Creative embraced this brand challenge wholeheartedly, as our team specializes in complex and strategic brand challenges.

                  We informed Netlinkz to prepare their team to be 'all hands on deck', as this branding exercise would involve a vigorous engagement process with the Company's executives, technology gurus, and investor relations team.

                  Over workshops, deep dives, and late night Zoom calls, we immersed ourselves in Netlinkz' promise to the world, bit by bit translating a complex portfolio of promising cutting-edge technology into simple language, visuals and an identity.

                  Ultimately, the Company's purpose emerged: to 'make connectivity simpler, faster, and more secure'. We encapsulated Netlinkz' core promise to the world into a strong visual style emanating simplicity, speed, and security.

                  Design Challenge

                  At kick-off, the most immediate challenge was that nobody truly understood what Netlinkz stood for. Executives, management, technologists, engineers, and shareholders; all had wildly different perceptions, hopes and dreams of what Netlinkz would give the world.

                  Our first challenge was to help define Netlinkz' identify as a technology company, clarify its purpose, agree a strategic direction, and identify the competitive advantages to lead the virtualization market-segment.

                  Soon we started to become versed in the basics of network virtualisation, allowing us to find ways to translate complex technology into understandable language, and make it far more approachable for new customers and shareholders.

                  The next design challenge was to find the balance between bold and innovative versus trusted and respected.

                  One of Netlinkz' key strategies is not to disrupt the industry. While Netlinkz is offering game-changing network virtualisation technology, no one would benefit from disrupted connections and networks in disarray.

                  The brand identity therefore had to offer the notion of a unique software solution pushing the edge of the human networking experience, while equally conveying the seamless nature of the network that deploys in mere minutes, operates effortlessly, is secure by design, and costs merely a fraction of today’s virtualisation solutions.

                  We developed a Netlinkz brand that offers a minimalist cradle for existing technology to shine and new technology to emerge. The core brand highlights the uniqueness of their networking solutions and differentiate them in the market-segment.


                  With the rebrand of Netlinkz, the company has reported significant success internationally, and recognises the rebranding has:
                  - Improved brand credibility and ability to roll-out into new geographies and markets.
                  - Solidified its market position in the Chinese market.
                  - Supported a growth in revenue.
                  - Ensured retention of shareholders who now better understand the Company and its technology.

                  This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
                  More Details